Love in October

OK, so I’ve seen a lot of shenanigans in my day, but Taco Bell has decided to start this decade of with a good one…. the “Taco Bell Drive-Thru Diet”. They are offering a variety of “Fresco” menu items along with their new spokeswoman Christine who supposedly lost 54 pounds on the diet along with making “sensible choices”.How much of that was Fresco and how much was due to “sensible choices”? Let’s put it this way: The most notable difference between the regular and the Fresco tacos is the replacement of cheese with salsa.

The blurb on Christine is more loaded with disclaimers than a box of cheese-covered nachos is with empty calories. The Drive-Thru Diet is “not a weight loss program,” Christine says, adding, “These results aren’t typical, but for me they were fantastic!” And in smaller print? Fresco is “not a low-calorie food.” Hell…if you go to Taco Bell’s Website it says in bold letters that “DRIVE-THRU-DIET® IS NOT A WEIGHT-LOSS PROGRAM”. So if a diet isn’t a weight-loss program, what is it? Wikipedia defines dieting as “the practice of ingesting food in a regulated fashion to achieve or maintain a controlled weight.” So now I’m super confused! Who do I believe? The non-profit group with online content generated and managed by users? Or the giant corporation that changed the meaning of a word to market their products unethically by miss-leading people giving them the false hope that they will loose weight by eating greasy tacos so they can fulfill their new year resolutions? That’s a tough one…

…mmm…lunch time…I’m going to taco bell.