the When
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the When

New York City, New York, United States | Established. Jan 01, 1999 | SELF

New York City, New York, United States | SELF
Established on Jan, 1999
Solo Alternative Electro

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This band has not uploaded any videos
This band has not uploaded any videos

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"The Artist To Watch"

I have written from time to time about different artists I come across in my random forays to theatre, dance, music and galleries here in NYC. From time to time, I write this piece when someone's work grabs my attention; not only for what they do, but how they are doing it.

Matthew Kourie is a child of the 80s with a great love for the iconic movies, TV shows, characters and music of the decade. His involvement in music was sparked at a young age by an adoration for his multi-instrumentalist and Big Band leader grandfather, Ben Filippone, a love for Charlie Chaplin and the obsessive use of his mother's boombox recorder. As a child, he recorded countless character voices, jingles, videos and on the spot songs with his three brothers. Kourie grew up studying and playing guitar, training and sharpening his skills on the instrument to ultimately begin composing his own original music. Honing his vocal skills while playing in numerous bands on Long Island, Kourie added other instruments to his arsenal including bass, drums and piano.
2014-06-13-thewhenlive.jpg

Kourie's one-man electronic-rock project the When has been hitting the NYC music scene with shows popping up in Manhattan, Brooklyn and Long Island. The When fuses nostalgic dark synth-tronics with grand 80's movie scores and seamlessly stitches alternative rock and electro-pop for a unique but infectious sound.

The When isn't just about the music to creator, Matthew Kourie: "Its a "living, breathing life force" he states. What Kourie dubs: "The Living Story", plays out daily to over 5,000 Instagram fans, dubbed the "dreamers." Kourie shares his hard earned perspectives in inspirational posts called "When Moments" that the dreamers have embraced and share widely on the platform.

I had struggled with a severe depression for over seven years before my wife of three years and best friend of 13 years decided to leave our marriage. For me it was unpredictable, I was so branded with my perspective of the words we spoke like 'true love,' 'soul mates' and 'best friends' that I was truly unprepared for what I experienced as a harsh blind sight. The irony here of being handed a life experience, that in time, would change me through and through was that four days prior to this news I had felt that I was out of my depression and on my way to being my old passionate self again. I knew it for sure. That go getter and social butterfly who loved to meet new people and make them laugh and forget about their troubles.
"I see that most people and at all ages are struggling with some form or degree of depression, loss, insecurity, hatred, separation, anxiety and disconnection."

Instagram has given me a platform to connect with my following whom I call, the Dreamers. I am compelled to share these simplified perspectives I think that create a happier reality for them from my hard earned experience. I believe in the importance of multiplying positive energy and joy by giving it to others. The Dreamers do the same by sharing, 'When moment' posts.
The When isn't just about the music to creator, Matthew Kourie; its a "living, breathing life force." Kourie shares his hard earned perspectives in posts called "When Moments" that the dreamers have embraced and share widely on this platform and "The Living Story" plays out daily to over 5,000 Instagram fans, dubbed the "dreamers."

When Kourie performs live, he focuses on creating an experience. He achieves this with mood evoking sound design, atmospheric keyboards, masterful guitar skills and a captivating vocal delivery. He will be performing tracks from his EP "Cycles of Time" (2013), as well as new unreleased original songs, along with surprises like 80s gem "Top Gun Theme" and a rousing, electronic version of Billy Joel's "The Down'easter Alexa."

In November 2013 The Dept Records released "Cycles of Time" and Kourie continues to work on new material for new EP due out this Summer, while performing and developing the live show - The Huffington Post


"The When "Cycles of Time" EP Review"

With trumping synth tones and a psychedelic rhythm, the When’s new EP Cycles of Time takes electronic music and twists it into a new conceptual genre, one I can only say is a fantastic mix of Depeche Mode and Nine Inch Nails. (Looking at the Facebook page after I wrote this, I saw that he had also described himself using those bands. Completely coincidental, but further prove that he’s on the right track.) Matthew Kourie is the mastermind behind the synth-rock masterpiece, with his influences of the 80s and 90s twisting into the new era of electronic music.

Starting off the EP, “The Wishing Well” shows the listeners exactly what the When are all about. It paints a colorful and emotional picture of tones and moods. The layering of his voice over the hypnotic sounds only further creates the eerie and dissident tone that listeners are looking for. The next song, “Let It Go,” does the same, but in a strikingly different way that really sets the When apart from the rest. In a genre of music that’s hard to make every song have a personality and sound different, he nails it on the head with diversity, yet keeping the familiar sound. Both songs draw out intense, philosophical stories that go beyond just any song.

I can honestly say this is one of the most diverse and exciting works I’ve listened to in a while. My love for Depeche Mode and Nine Inch Nails run deep, and I’ve personally been looking for something new to fill my need for this sort of music. the When completely decimate any genre with these progressive tracks. When most people hear the words ‘electronic’ and ‘synth,’ they think of the EDM-fist-pumping-ravers, but the When blow that stereotype out of the water with the rhythmic discordant tones and hypnotic sounds. It transcends listeners back to the era of 90s progressive rock and underground techno. - Plugged In Promotions


Discography

Cycles of Time - 2013
The Wishing Well - 2013
The When (project) Remastered 2012
The When (project) - 2000

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Bio

theWhen is artist/producer/songwriter, Matthew Kourie’s creative outlet, a platform where he blends synth pop and dance beats with a solid rock/pop foundation. The premise is conceptual for Kourie, as theWhen is currently taking the form of music, it has other implications of fantasy storylines from the philosophical content ingrained into the guts of the concept. Dark synth-tronics and blazing guitars paint the audio landscape of his imaginary world, with a seamless stitching of various influences, from 80′s film nostalgia, modern industrial beats, 90′s alternative rock and addictive vocal melodies that span popular genres from several decades. As a writer, Kourie brings forth lyrical themes such as loss of love in relationships and turning grief into empowerment, creating rapport and pacing the audience into an exciting adventure of enlightenment, self-discovery and transformation. All this while bringing a unique perspective to the melodic themes and hypnotic rhythms that have been a mainstay in popular culture throughout our time.

Matthew Kourie is a child of the 80s, with a great love for the iconic movies, TV shows, characters and music of the decade. His involvement in music was sparked at a young age by an adoration for his multi-instrumentalist and Big Band leader grandfather, Ben Filippone, a love for Charlie Chaplin and the obsessive use of his mother’s boombox recorder. As a child, he recorded countless character voices, jingles, videos and on the spot songs with his three brothers. Kourie grew up studying and playing guitar, training and sharpening his skills on the instrument to ultimately begin composing his own original music. Honing his vocal skills while playing in numerous bands on Long Island, Kourie added other instruments to his arsenal including bass, drums and piano.

Former member and songwriter of Long Island metal core/hard rock band R22, Kourie has remained busy since departing from the group in 2000. That same year he released the very first recordings of theWhen, theWhen (project). In the years since, he studied audio and film production, giving him the ability to come into his own as a producer. He has worked as a voice-over actor, producer and composer for numerous multi-genre pieces for independent film and advertising, in addition to composing over 100 original songs for clients, and his own original projects including authentic classic rock outfit, The Fools of Perception.

In 2012, The Dept Records released the remastered version of theWhen (project) to breathe life into the visionary project as well as the new single, “The Wishing Well” (June 2013), while Kourie continues work on a full-length release due out later this year.

Band Members